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Drink Wise Age Well is a pioneering multi level, integrated programme that aims to change behaviour and reduce alcohol related harm in the over 50’s population. It is very much a community based engagement service based on the principles of co-production.

The 5 year Programme is Big Lottery funded with 2 years additional research. Drink Wise Age Well is a national Programme with Cwm Taf one of five demonstration areas across the UK.

The partner organisations delivering the Programme locally are Barod who are the lead organisation, along with Kaleidoscope, TEDS, WCADA and The Royal Voluntary Service.

Four Strands of Work

Prevention and Campaigning – We aim to increase awareness and understanding, tackle public stigma and provide information and advice.

Training and Education – We aim to develop the skills of service providers, professionals and other and increase knowledge.

Building Resilience – We aim to build resilience and an individual’s capacity to cope with stressful life transitions and help develop social networks.

Direct Engagement and Support – We aim to help treat existing alcohol problems, develop and deliver interventions and minimise harm.


The Programme also offers a specific volunteer befriending service and has other volunteering opportunities.


Contacting Drink Wise Age Well

We are based in Pontypridd but cover Rhondda Cynon Taff and Merthyr Tydfil.

For more information, please visit the website

Or you can contact us through our telephone advice line 0800 161 5780

Referrals for Direct Engagement and Support can also be made via DASPA.