Why Language Matters

The words we use shape the way we think — and the way we treat people.

When it comes to substance use, language can either reinforce stigma or foster understanding. Too often, people who use substances are spoken about in ways that reduce them to their substance use. Dehumanising and derogatory words like “addict”, “clean”, or “drug abuser” can carry judgment, shame, and blame — and can stop people from seeking the support they need.

But when we choose our words with care, we help create a culture of dignity, inclusion, and hope.

One of our asks within our ‘Setting the blueprint for a more equal and prosperous Wales for people who use substances‘ seeks for Welsh Government and key stakeholders to adopt a change in language to help reduce stigma among people who use substances. Within this ask, are calling for four sub-asks, one of which aims for ‘Welsh Government to endorse Barod’s co-produced bi-lingual terminology glossary and for its contents to be adopted by various stakeholders when communicating about substance use’.

Following a range of consultations with multiple lived and living experience groups across many of our operational areas, we are delighted to announce the publication of our terminology guide co-produced with people with lived and living experience of substance use. You are able to download the guide below.